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The world of „Aluminium Closures – Turn 360˚”: Here you can find press releases and press information (download option).

2016

Every second aluminium closure in Europe is now recycled

The average recycling rate for aluminium closures in Europe has increased to more than 50%, according to figures released recently by the “Aluminium Closures – Turn 360°” campaign by the European Aluminium Foil Association. Much of this improvement is due to national initiatives and better collection and recycling schemes across Europe, according to the Association.

Aluminium closures, mainly used on bottles of wine, spirits, water and olive oil, can be collected either with the mixed packaging fraction or together with the glass collection stream. Thanks to modern processes the aluminium is easily extracted and recycled, from both material streams.

Because packaging collection and recycling systems in Europe vary considerably from country to country, national initiatives are proving to be most effective. For example, the UK’s “You Can Leave Your Cap On” scheme has enabled local authorities to increase the recovery of aluminium closures for recycling. Initiated by ALUPRO, in partnership with British Glass and EAFA, it encourages recyclers to screw the closures back on their empty bottles before recycling so that more aluminium can be successfully recovered. Sharing best practices in the European network of aluminium packaging recycling organisations, ALU DK initiated a similar project in Denmark with the “Keep the Cap on” campaign, supported by the Danish government. Other national organisations like CIAL in Italy increasingly refer to aluminium closures in their general and special announcements to raise the awareness that aluminium closures are perfectly suitable to be collected and recycled.

Commenting on the figures, EAFA’s Closures Group Chair Franco Bove said, “It is encouraging to see the industry continues to support national initiatives which enhance the collection and recycling of aluminium closures. Recycled aluminium is a valuable commodity, so supports the economics of the recycling process.”

These aluminium closure recycling rates are calculated on the basis of publicly available national overall aluminium recycling rates, plus consumption data from market research companies.

All Smiles at the ALUNCH

The ALUNCH event in Brussels throughout April and May, staged to promote the benefits and convenience of aluminium foil products across the range, has had a great start with lots of happy, smiling participants. Many young men and women, living, working and studying in the city have been attracted to the Grapevine restaurant, near the European Parliament, to enjoy a ‘feast in foil’ and pay for it using only aluminium bottle closures.

Many smiling faces have been seen at the tables enjoying a range of meals and refreshments – all served in aluminium foil or containers. The closures used to pay for the food are being collected in a transparent tube and this ‘bank’ is filling up fast.

Organised by EAFA, the European Aluminium Foil Association, ALUNCH is running each Thursday until the end of May. Invitations to ALUNCH are being posted on Social Media, including Facebook and Instagram as well as around the restaurant. EAFA hopes to see the ALUNCHers post pictures of their experiences and spread the word about both the event and the value of aluminium foil.

Of course all the aluminium closures collected as payment for ALUNCHes will be sent for recycling, showing that the value of aluminium foil does not stop at the table.

For more information about the ALUNCH initiative visit www.alunch.eu

Join for ALUNCH and pay with aluminium closures: You are just a twist away!

Young professionals in Brussels are being invited to join ALUNCH at the prestigious Grapevine restaurant, near the European Parliament each Thursday through April and May. To ‘pay’ for their meals the lunchers need to bring along some aluminium bottle closures, which will enable them to feast on a variety of delicious food – all served in aluminium foil or containers, of course!

The initiative, which will run from 14th April until 26th May, aims to show the value of aluminium closures as well as other aluminium foil products and raise awareness of their benefits and convenience. All the closures will be collected in a transparent tube so that there will be a ‘bank’ full of them at the end of the period.

Guido Aufdemkamp, executive director of the organiser EAFA, the European Aluminium Foil Association explained the reasoning behind the event, “We wanted to make our point about the value of aluminium closures and, indeed the entire aluminium range, in an interesting and amusing way, which would be particularly appealing to the many international young men and women living, working and studying in Brussels, the Heart of Europe!”

The ALUNCHers will be treated to a menu (in French, Dutch and English) which will give them a choice of meals, desserts, coffee and treats all served in aluminium foil, containers, pouches or capsules.

EAFA will involve Social Media, including Facebook and Instagram to promote ALUNCH and hopes that guests will post some pictures on line showing their experiences, particularly the funny ones! Flyers and posters will also be placed in the restaurant which, being in the Place du Luxembourg is in a vibrant and busy location in the heart of the Brussels European Quarter.

All the closures collected will be sent for recycling; showing their true value to the community is simply a twist away.

For more information about the ALUNCH initiative visit www.alunch.eu

Aluminium Closures Campaign Makes Convenience Fun at ProWein

Following last year’s first, successful attendance at ProWein, the leading trade fair for wine professionals, the Aluminium Closures – Turn 360° campaign that promotes the advantages of aluminium closures for winemakers, will be back in Düsseldorf in March.  The campaign team can be found in the dedicated “Packaging & Design” sector adjacent to the ProWein Forum, Hall 13, Stand E50.

2015

Discover the benefits of aluminium closures at SITEVI

The event will take place on 25 November 2015 (15.30 - 17.00) in Hall B5, Salle 5, Parc des Expositions, Montpellier. Several industry experts will offer their insights. SITEVI 2015 will take place from Tuesday 24 to Thursday 26 November 2015.

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Discover the benefits of aluminium closures at SIMEI

The event will take place on 4 November 2015 (10.30 - 12.00) in Hall 15, in the Area Mosto. Several industry experts will offer their insights. The SIMEI Wine Technology show is to be held at Fiera Milano, Rho, Italy (3-6 November 2015).

 

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Aluminium Closures takes centre stage at ProWein 2015

The “Aluminium Closures – Turn 360°” campaign will be present for the first time at ProWein (15-17 March 2015 in Düsseldorf), the leading international fair for the wine sector. The campaign, which promotes the advantages of the growing segment of aluminium closures for wines, is taking part in a dedicated “Packaging & Design” show adjacent to the ProWein Forum.

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A Good Choice for 2015 – Aluminium Closures

The aluminium closures market, particularly for wine, is expected to continue strongly growing in 2015. This growth is attributed to a number of factors including the convenience offered to consumers as well as to wine makers and fillers.

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2014

Improved recycling performance for aluminium closures

Average aluminium closure recycling rate in Europe hits 45 per cent

  • Even though small in size, aluminium closures are widely collected and recycled – either separately with other packaging or together with glass bottle
  • Recycling of aluminium needs up to 95% less energy than its primary production

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Survey proves aluminium closures are top choice for consumers

But are winemakers and retailers getting the message?

An in-depth survey of 6,000 consumers, undertaken by IPSOS*, to discover consumer preferences on wine and spirit closures has confirmed that the majority prefer an aluminium closure over other closure options for its convenience.

 

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2013

Aluminium Closures – Turn 360° the all-round sector focus

The information campaign to promote awareness of aluminium closures, Turn 360° has been extended from wine to take in new content on the wide range of bottled products using this form of closure, including spirits, water and oils. These new contents, underscore yet again the campaign’s proactive approach in this sector.

  • The ‘Aluminium Closures – Turn 360˚’ is a dynamic awareness campaign initiated by Europe’s leading manufacturers of aluminium closures. It provides detailed information on the advantages of aluminium closures as a state-of-the-art closure for many bottled products
  • The campaign features the most up to date information and data with support given by the suppliers to the alu closures industry
  • It demonstrates the high growth rates for the use of aluminium closure in recent years (2012: 16 billion closures for wines, spirits, table waters, and oils)

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ALUPRO Lauches Aluminium Caps & Closures Recycling Initiative

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Aluminium Closures – Turn 360˚ brochure

Discover a very contemporary closure for your wine

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A good recycling performance for aluminium closures

Across Europe the average recycling rate for aluminium closures is 40 per cent

  • Despite their small size, aluminium closures are collected and recycled – either separately with other packaging or together with used glass bottles
  • Recycling of aluminium needs up to 95% less energy than its primary production

 

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2012

Press Release Aluminium Closures – Turn 360°

Campaign to promote the quality and advantages of aluminium closures for wine.

  • The leading manufacturers of aluminium closures launch the pan-European promotional campaign ’Aluminium Closures – Turn 360˚’ to enhance public awareness about the advantages of a sustainable and state-of-the-art closure form
  • New internet portal www.aluminium-closures.org goes online to provide comprehensive information on the advantages of aluminium closures

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Background information Aluminium Closures

Aluminium Closures: Turn 360°

  • Aluminium closures combine a multitude of positive properties for the individual enjoyment of wine
  • Enormous production growth over the ten last years: the number of aluminium closures used for wine worldwide increased rapidly to 4 billion (2011)
  • Aluminium closures are ‘more sustainable’ than traditional closures

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