Press

The world of „Aluminium Closures”: Here you can find press releases and press information (download option).

2019
ACG - Global upward trend of aluminium closures used for still wines continues

Screw caps as closures for wines are on the rise – during the recent Mundus Vini* 2019 summer tasting, where 170 wine experts from 45 countries blind taste wines from all over the world, award-winning wines using aluminium closures accounted for 23% of the total (397 of 1737 medal winners) compared to 20% in 2018 (344 of 1730.) – that is an increase of 15%.

Still wines overall accounted for 1551 winners (2018:1572) of which 25% were sealed using aluminium closures, recording yet another double-digit (13%) increase. In the Gold Medal category the number awarded to still wines increased year on year by 42% and aluminium closures stayed right on track with a 42% increase while also increasing its share of the medals. Altogether the number of Gold Medals awarded to still wines with aluminium screw caps reached 166, or 23% of the total.

In the so-called ‘new world’, modern wine growing markets such as Australia, Austria, Germany and New Zealand the screw cap is clearly king. Also these wines tend to favour this style of closure independent of the price category for quality, safety and convenience reasons. As these countries’ market share has increased dramatically since the beginning of the 21st Century, so the amount of aluminium closures in use have risen accordingly.

Significantly, in traditional markets such as Italy, France and Spain, where screw cap closures are usually less well represented, the number of medals awarded increased, from 36 to 65, year on year, with award winning wines from both Italy and Spain using aluminium closures more than doubling.

Recent figures released from all Meininger wine tasting events across a period of 2009 to 2018, show that aluminium closures for both still white and rosé wines now account for more than 50% of all closures used across these categories. For red wines the aluminium closure is the second most popular closure of choice with 18%, while traditional closures continue to be predominant, particularly in France, Italy and Spain.

The data also shows that in the last decade, globally, the percentage of wines using aluminium closures has increased from 19 to 34%. Meininger tasting events normally account for more than 30,000 individual wines from all origins and of all qualities each year.

“We are seeing aluminium wine closures making excellent progress across all market segments – including being increasingly used for high-quality wines,” said Marika Knorr, Deputy Executive Director of the Aluminium Closures Group. “The momentum for screw caps is clearly demonstrated by the results of Mundus Vini and other tastings. Premiumization is a big trend amongst wines and the aluminium closure is the perfect fit. We believe this modern, convenient and recyclable closure, which does not affect the contents of the bottle in any way, will be the closure of choice for the future.”

* MUNDUS VINI was founded by Meininger Verlag 18 years ago and has been one of the most important wine competitions in the world. Everywhere in the world, wines are found in the trade and gastronomy, which have been awarded by MUNDUS VINI. The target of the competition is to promote quality and the marketing of the wines entered.

Lets Twist Again – Like We Did Last Summer!

In the hot summer months ahead white and rosé wines are at their most popular. And more producers of these delicious and refreshing beverages are turning to aluminium closures as their preferred choice. Even in the traditional European markets, increasing numbers of winemakers are using this most convenient, elegant and effective form of closure. A simple twist is all that is necessary to gain access to the refreshing liquid inside!

Indeed in France the strong market for rosé wines in the summer months has seen even traditional winemakers using far more contemporary packaging designs. The result has been that the share of aluminium closures used in this segment tripled to 38% in just five years*.

With more and more outdoor events taking place, such as festivals and concerts, as well as the huge rise in the popularity of barbecues at home, the advantages of the screwcap made from aluminium has really come into its own: they are easy to transport, store, open and close and need no other component to get inside. As the bottle can be opened and closed easily there is no danger of spilling a drop!

In Europe the volume of wine using aluminium closures has been growing continuously since 2010, along with the consumption of non-vintage wines generally in this market. The market share for bottled still wine using these closures in 2016, when the last survey was undertaken*, stood at 30% and has continued to increase since then.

Other properties of the aluminium closure include that they are perfectly neutral from an organoleptic point of view; there is no possibility of cork taint; there is complete consistency from bottle to bottle of the same wine; it is easy to store – upright, on its side, even upside down; and it is easy to see if the bottle has been tampered with.

Not only do these closures offer convenience and safe use, they can show off the product to the best advantage with endless decorative possibilities. And they are a highly sustainable option, a very important factor for the modern consumer. Life Cycle Analysis (LCA) studies* show that wine loss as a result of cork closures is more significant than for aluminium. So aluminium closures can help to reduces food waste and increase overall resource efficiency. Indeed recovering and recycling aluminium closures is very common in Europe and with the metal being fully recyclable it is one of the most sustainable packaging materials.

So for those hot summer evenings ahead, what better way to enjoy your chilled bottle of white or rosé at its best, with aluminium closures. Twisting time is here!!!

*Sources: Rosé market share – source Euromonitor International (2018); Bottled Still Wine Market – IWSR / Euromonitor International / EAFA (2018); Wine Life Cycle Analysis (LCA) study – Quantis

European aluminium closures manufacturers launch industry-first joint showcase of their solutions at ProWein 2019

Joint Showcase at ProWein 2019

Six leading producers of aluminium closures and members of Aluminium Closures Group to exhibit together at leading global wine fair

This year the Aluminium Closures Group (ACG) stand at ProWein will bring together six members and leading producers and developers of aluminium closure technologies, that will display their products and latest innovations together. This will offer visitors a unique ‘one stop shop’, showcasing the very latest creative designs and technologies from these companies. The ProWein trade fair will take place in Düsseldorf, Germany from March 17 - 19, 2019.

The six ACG members on the stand are: Amcor, closurelogic, Federfin Tech, Guala Closures Group, Herti and Mala. These companies have a wealth of expertise and are leading the way in such things as branding and design, conserving taste and quality, adjustable oxygen transfer, as well as exciting new ways to offer winemakers improved consumer engagement and security features. All in all, the Aluminium Closures Group covers about 75% of the global screw cap production and has 15 members including suppliers of sheets and plates.

The recent growth in the use of aluminium closures in the wine sector, also for ‘high end’ wines has seen market penetration across the globe grow to 30% for the total bottled wine market. This shift towards aluminium screwcaps is particularly evident for the largest still wine markets – Europe and USA. In countries such as Australia, New Zealand and South Africa they are already the closure of choice for most winemakers.

This is an exciting time to be in the aluminium closure business,” remarked Marika Knorr, Deputy Executive Director of the Aluminium Closures Group. “New technologies, such as digital printing and decorating techniques mean even smaller winemakers can take advantage of the benefits these closures can offer - such as short runs and exceptional branding that definitely make the product stand out on the sales shelf.”

“Of course in an increasingly sustainable economy the advantages of aluminium closures stand out even more, as they are 100% recyclable without any loss of material quality,” she added.

The Prowein stand has been designed to offer meeting spaces for specialists, as well as displays for each company. The Aluminium Closures Group cordially invites the world’s winemakers to visit their booth to learn about the benefits and advantages aluminium closures can offer to all wines – from the everyday drinking varieties to the best vintages.

Visit us in Hall 13, Stand 16F.

Markets positive about aluminium screw caps

Aluminium Closures Group continues sponsorship of Mundus Vini wine awards

The Aluminium Closures Group (ACG) once again sponsors the spring and summer tastings and awards of the international wine tasting award Mundus Vini. The results from the 2018 award clearly demonstrated a growing acceptance of aluminium closures among wines in the higher price segment while even including two Grand Gold winners.

“With almost 20% of last year’s award winners using aluminium closures we wish to build on that success,“ says Guido Aufdemkamp, Executive Director of the Aluminium Closures Group. “We are already excited about the selection of wines this year and the number of winning wines sealed with aluminium closures is set to increase.”

The results of the Mundus Vini wine tastings shows that aluminium screw caps seal a significant part of high quality, premium wines recognised by the competition. The Aluminium Closures Group continues to maintain close contact with key people in the international wine industry. “These events enable us to meet face-to-face with key decisionmakers and present the aluminium closures as an excellent wine closure solution for the wine industry,” adds Aufdemkamp.

The debate around the right closures for a particular type of wine continues to engage wine professionals and enthusiasts alike around the world. But the markets are showing a clear shift towards aluminium closures, which already accounted for 30% of total global production as long ago as 2016, according to 2018 research figures from Euromonitor International and IWSR.

Mundus Vini brings together many of the top wine producers from every part of the world. Thousands of wines, ranging from the modestly priced to the very best vintages are blind tasted by a global panel of judges. This year the Spring tasting will take place from 19-24 February. Award winning wines, using aluminium screw caps will be on display at the ProWein exhibition in Düsseldorf the following month, in a special Mundus Vini display section.

 

2018
Aluminium closures seal significant part of Mundus Vini award- winning wines

Widespread use of aluminium closures for high quality, premiered wines across all categories was highlighted during the Mundus Vini Summer Tasting 2018 event where wines using aluminium closures snatched up awards in all categories. Some 4,311 wines from all over the world were blind tasted, reviewed and rated by 175 expert judges from 40 countries.

Of the nine Grand Gold winners, the top award, two used aluminium closures. Among the Gold medals 21%, were using aluminium closures. For Silver 22% were sealed with screw caps. Out of the total of 1572 winning still wines, 342, a remarkable, 22%, had the modern screw cap as a preferred closure. This has also recently been mirrored in research, released by Euromonitor and IWSR where aluminium closures now account for just under 30% of the total global bottled still wine market.

Across the different categories of wines, from everyday drinking to high quality vintages, the picture is very interesting. In the €5-9.99 range 24% used screw caps, (136 out of the 564 awards). In the next category €10-19.99, 101 of 559 medalling wines, representing 18%, were equipped with aluminium closures, while the above €20 category saw a stunning 17% of the winning wines (70 out of 413) which are accessed by twisting off a cap rather than pulling a cork!

“We congratulate all the winning wines and the aluminium wine closures sector! With an almost 20% share of wines in the higher price ranges using screw caps shows they are part of the package of world-class quality wines.”, said Guido Aufdemkamp, the Executive Director of the Aluminium Closures Group.

 

More winemakers turn to aluminium closures

New research shows the global wine market shifting towards aluminium closures

Aluminium closures now account for just under 30% of the total global bottled still wine market, according to research recently conducted by Euromonitor. With 30 billion bottles sold worldwide in 2016, the aluminium closure market size is now around 9 billion units annually. This shift towards aluminium screwcaps is particularly evident for the largest still wine markets – Europe and USA.

Europe still represents the largest market for bottled still wines with volumes of more than 17 billion in 2016, according to other research by IWSR, which looked at 0.75L equivalent bottle measurement units. Both reports show a decline in bottled still wine volumes in Europe of between 5.3 and 6.4% in the five years under study. But aluminium closures made significant progress in the same period, growing by 14.5% with a CAGR of 5.2% from 2012-2016.

Commenting on the figures, Guido Aufdemkamp, representing the Aluminium Closures Group said, “These reports show that aluminium closures are continuing to show strong advantages over other wine closure types. Their convenience and increasingly strong branding and decoration enhancements mean more and more winemakers are turning to aluminium closures.”

“In addition, it is worth noting that while the global volume of bottled still wine measured in 0.75L equivalent bottles by IWSR decreased by 2.8% in the period of 2012-2016 to 28.3 billion bottles, Euromonitor shows the total number of wine bottles sold worldwide was stable These figures rely on a more differentiated research method which results in higher numbers than many other sources forecasts in the media and elsewhere,” he added.

The situation in the United States of America continues to show a strong market for wine with aluminium closures. The number of 0.75L bottled wines of all varieties sold in 2016 incr eased 4.4% versus 2015, according to the study by IWSR. Sales reached over 3.8 billion bottles. Euromonitor confirms that aluminium closures accounted for 44.9% of all sales of bottled wine in the US in that year. The CAGR for aluminium closures in the US for the five-year period was 6%.

Expressing his delight at the continued growth of the aluminium screwcap market, Guido Aufdemkamp continued, “There is a truly global acceptance of aluminium closures, particularly with younger consumers and those new to wine, who show a real preference for screwcaps.”

“Consumers are convinced by their ease of use, as surveys of our Turn 36° campaign have demonstrated. In addition, these closures are completely recyclable, so fit completely with the current demands for more sustainable performance of packaging,” he concluded.

Sources: Euromonitor International, IWSR and EAFA

 

Aluminium Closures Group sponsors international wine award Mundus Vini 2018

Düsseldorf – The Aluminium Closures Group will sponsor this year’s prestigious international wine award, the Mundus Vini Spring Tasting. Via this engagement with a group of internationally recognized experts in the wine industry, the Group aims to expands its presence within the core market segment of fine wines.

“It is a unique opportunity to take part in Mundus Vini and be directly involved in an activity of such high quality and cultural importance to the world of fine wines. We are convinced that aluminium closures can generally support the qualitative growth of wine, while we continuously develop new solutions for the industry,” said Franco Bove, Chairman of the Aluminium Closures Group

The Group’s ‘Turn 360°’ campaign gives a fresh twist to the numerous advantages of aluminium closures for the wine, water and other beverage industries. The initiative focuses on the benefits of alu closures – such as convenience, conservation of taste and quality for the consumers.

The opportunities for design customization, sustainability and recyclability while achieving cost-effectiveness are of key interest to beverage makers and fillers. For the wine trade, the reduction of spoilage and the associated economical risks are additional important considerations.

Mundus Vini is an internationally recognized wine award which takes place 20. – 25. February in Neustadt, Germany. An international jury delivers an independent, expert verdict on over 6000 wines from around the globe to guarantee a fair and professional competition. For more information on the award: www.mundusvini.com

2017
Aluminium closures challenge returns to ProWein

February 2017. The Aluminium Closures – Turn 360° campaign, which promotes the advantages of aluminium closures for winemakers, will again host a daily competition at ProWein, the leading trade fair for wine professionals, in Düsseldorf 19-21 March. The campaign team can be found in the dedicated “Packaging & Design” sector adjacent to the ProWein Forum, Hall 13, Stand F16.

The daily on-stand competition to find the ‘Turn 360° Champion 2017’ is designed with a fun focus on the convenience that aluminium closures bring. It challenges visitors to demonstrate their fastest opening & closing times!

The competition takes place daily, on the hour, from 12pm with the last opportunity to participate at 6pm. Each contestant will be asked to open, re-close and turn five bottles of wine upside down as fast as they can, demonstrating just how good aluminium closures are for efficient opening, re-closing and storage. Every hour the contestant with the fastest time will be rewarded – with the fastest over the entire show being crowned ‘Turn 360° Champion 2017’.

Several members of EAFA’s Closures Group will also be exhibiting in the “Packaging & Design” section, where visitors can learn about all the benefits of aluminium closures for wine: Closurelogic, FederfinTech, Guala Closures, Herti and Mala Verschluss-Systeme.

2016
Every second aluminium closure in Europe is now recycled

The average recycling rate for aluminium closures in Europe has increased to more than 50%, according to figures released recently by the “Aluminium Closures – Turn 360°” campaign by the European Aluminium Foil Association. Much of this improvement is due to national initiatives and better collection and recycling schemes across Europe, according to the Association.

Aluminium closures, mainly used on bottles of wine, spirits, water and olive oil, can be collected either with the mixed packaging fraction or together with the glass collection stream. Thanks to modern processes the aluminium is easily extracted and recycled, from both material streams.

Because packaging collection and recycling systems in Europe vary considerably from country to country, national initiatives are proving to be most effective. For example, the UK’s “You Can Leave Your Cap On” scheme has enabled local authorities to increase the recovery of aluminium closures for recycling. Initiated by ALUPRO, in partnership with British Glass and EAFA, it encourages recyclers to screw the closures back on their empty bottles before recycling so that more aluminium can be successfully recovered. Sharing best practices in the European network of aluminium packaging recycling organisations, ALU DK initiated a similar project in Denmark with the “Keep the Cap on” campaign, supported by the Danish government. Other national organisations like CIAL in Italy increasingly refer to aluminium closures in their general and special announcements to raise the awareness that aluminium closures are perfectly suitable to be collected and recycled.

Commenting on the figures, EAFA’s Closures Group Chair Franco Bove said, “It is encouraging to see the industry continues to support national initiatives which enhance the collection and recycling of aluminium closures. Recycled aluminium is a valuable commodity, so supports the economics of the recycling process.”

These aluminium closure recycling rates are calculated on the basis of publicly available national overall aluminium recycling rates, plus consumption data from market research companies.

All Smiles at the ALUNCH

The ALUNCH event in Brussels throughout April and May, staged to promote the benefits and convenience of aluminium foil products across the range, has had a great start with lots of happy, smiling participants. Many young men and women, living, working and studying in the city have been attracted to the Grapevine restaurant, near the European Parliament, to enjoy a ‘feast in foil’ and pay for it using only aluminium bottle closures.

Many smiling faces have been seen at the tables enjoying a range of meals and refreshments – all served in aluminium foil or containers. The closures used to pay for the food are being collected in a transparent tube and this ‘bank’ is filling up fast.

Organised by EAFA, the European Aluminium Foil Association, ALUNCH is running each Thursday until the end of May. Invitations to ALUNCH are being posted on Social Media, including Facebook and Instagram as well as around the restaurant. EAFA hopes to see the ALUNCHers post pictures of their experiences and spread the word about both the event and the value of aluminium foil.

Of course all the aluminium closures collected as payment for ALUNCHes will be sent for recycling, showing that the value of aluminium foil does not stop at the table.

For more information about the ALUNCH initiative visit www.alunch.eu

Join EAFA for ALUNCH and pay with aluminium closures: You are just a twist away!

Young professionals in Brussels are being invited to join ALUNCH at the prestigious Grapevine restaurant, near the European Parliament each Thursday through April and May. To ‘pay’ for their meals the lunchers need to bring along some aluminium bottle closures, which will enable them to feast on a variety of delicious food – all served in aluminium foil or containers, of course!

The initiative, which will run from 14th April until 26th May, aims to show the value of aluminium closures as well as other aluminium foil products and raise awareness of their benefits and convenience. All the closures will be collected in a transparent tube so that there will be a ‘bank’ full of them at the end of the period.

Guido Aufdemkamp, executive director of the organiser EAFA, the European Aluminium Foil Association explained the reasoning behind the event, “We wanted to make our point about the value of aluminium closures and, indeed the entire aluminium range, in an interesting and amusing way, which would be particularly appealing to the many international young men and women living, working and studying in Brussels, the Heart of Europe!”

The ALUNCHers will be treated to a menu (in French, Dutch and English) which will give them a choice of meals, desserts, coffee and treats all served in aluminium foil, containers, pouches or capsules.

EAFA will involve Social Media, including Facebook and Instagram to promote ALUNCH and hopes that guests will post some pictures on line showing their experiences, particularly the funny ones! Flyers and posters will also be placed in the restaurant which, being in the Place du Luxembourg is in a vibrant and busy location in the heart of the Brussels European Quarter.

All the closures collected will be sent for recycling; showing their true value to the community is simply a twist away.

For more information about the ALUNCH initiative visit www.alunch.eu

Aluminium Closures Campaign Makes Convenience Fun at ProWein

February 2016. Following last year’s first, successful attendance at ProWein, the leading trade fair for wine professionals, the Aluminium Closures – Turn 360° campaign that promotes the advantages of aluminium closures for winemakers, will be back in Düsseldorf in March. The campaign team can be found in the dedicated “Packaging & Design” sector adjacent to the ProWein Forum, Hall 13, Stand E50.

With a fun focus on the convenience that aluminium closures bring, there will be a daily competition on the stand to find the ‘Turn 360° Champion 2016’ who demonstrates the fastest opening & closing time! The competition will take place daily on the hour from 12pm with the last opportunity to participate at 6pm. Each contestant will be asked to open, re-close and turn five bottles of wine upside down as fast as they can, demonstrating just how good aluminium closures are for efficient opening, re-closing and storage. Every hour the winner with the fastest time will be rewarded and the fastest overall contestant will be crowned ‘Turn 360° Champion 2016’.

Several members of EAFA’s Closures Group will also be exhibiting in the “Packaging & Design” section, where visitors can learn about all the benefits of aluminium closures for wine: Amcor, Astro, Closurelogic, Guala Closures Group, Herti and Mala Verschluss-Systeme.

2015
SITEVI 2015 Conference

SITEVI 2015 Conference: The European Aluminium Foil Association speaks for the first time in France and presents the many benefits of aluminium closures
November 2015.

For the first time, the EAFA (European Aluminium Foil Association) is organising a conference in France that will take place on 25 November during the SITEVI exhibition in Montpellier. The conference entitled ‘Turn 360° and discover the benefits of aluminium closures’ will cover a broad spectrum including some fascinating information about aluminium closures as well as market information, consumer preferences and sustainability insights. At the end of the presentation, attendees will have the chance to taste some different wines which use aluminium closures and to exchange views with the panel and other members of the EAFA.

The event will take place on Wednesday 25 November 2015, 15.30 - 17.00, Hall B5, Salle 5, Parc des Expositions, Montpellier.

Several industry experts will offer their insights:

• Arturo Martorelli (Amcor Capsules): “Market Trends & Consumer Preferences”
• Arnaud Riess (Constellium) and Isabelle Jenny (Amcor Flexibles): “Recycling and Sustainability of Aluminium Closures”
• Iain Munson (Advini): “Advantages of using Aluminium Closures – A winemaker’s experience”
• Olivier Baret (A Wine To Try): “Aluminium Closures – A wine exporter’s experience”

17.00 - 18.00 – Wine tasting of different wines which use aluminium closures

Further information:
Guido Aufdemkamp www.aluminium-closures.org

Aluminium Closures takes centre stage at ProWein 2015

March 2015. The “Aluminium Closures – Turn 360°” campaign will be present for the first time at ProWein (15-17 March 2015 in Düsseldorf), the leading international fair for the wine sector. The campaign, which promotes the advantages of the growing segment of aluminium closures for wines, is taking part in a dedicated “Packaging & Design” show adjacent to the ProWein Forum.

The stand “Aluminium Closures – Turn 360°” organised by EAFA, the European Aluminium Foil Association, will be located in Hall 13 D44. There they will explain how wine makers, retailers and other professional users in catering and hospitality can benefit from the convenience, taste and quality protection, technological and economic advantages, as well as the sustainability and recyclability offered by aluminium closures. The excellent design and branding opportunities made possible by using these closures will also be demonstrated.
In addition six manufacturing members of the EAFA Closures Group will be exhibiting at “Packaging & Design” to showcase their products and offer expert guidance to visitors. These are Amcor, closurelogic, Federfin Tech, Guala Closures Group, Herti and Mala Verschluss-Systeme.

Commenting on their presence at the event, EAFA’s executive director Guido Aufdemkamp said, “We are delighted that the aluminium closures industry is to be present at this leading forum and exhibition, where the elite of the international wine business meets. We are sure the innovative and versatile aluminium closures demonstrated will impress those who attend.”

Further information:
Guido Aufdemkamp www.aluminium-closures.org

A Good Choice for 2015 – Aluminium Closures

January 2015. The aluminium closures market, particularly for wine, is expected to continue strongly growing in 2015. This growth is attributed to a number of factors including the convenience offered to consumers as well as to wine makers and fillers.

An end-consumer survey by IPSOS* in five major European markets (France, Germany, Italy, Spain and UK) and the USA, demonstrates that the majority of consumers prefer an aluminium closure over other closure options for its convenience. Whether for opening, re-closing or avoiding wine spoilage due to cork taint aluminium closures scored top.
More details about consumer preferences and the market growth of aluminium closures are summarized in an attractive brochure titled “A good choice!” which can be downloaded from www.aluminium-closures.org.

*IPSOS is the world’s third largest market research company with more than 80 offices around the globe.

Further information:
Guido Aufdemkamp

 

2014
Improved recycling performance for aluminium closures

Average aluminium closure recycling rate in Europe hits 45 per cent
• Even though small in size, aluminium closures are widely collected and recycled – either separately with other packaging or together with glass bottles
• Recycling of aluminium needs up to 95% less energy than its primary production

Düsseldorf, October 2014. Due to improved collection and recycling in various European countries the average aluminium closures recycling rate is now at 45 per cent. Aluminium recycling saves up to 95% energy use compared to its primary production, with the corresponding savings in greenhouse gas emissions. It can be recycled over and over without any loss of quality.

Aluminium closures are mainly used for wine, spirits, water and olive oil. The advantage of aluminium closures is that they can be collected either together with the mixed packaging fraction or along with the glass collection stream. The aluminium is easily extracted from both material streams so that it can be recycled.
“Aluminium closures are probably the world’s most recycled closures in the wine and spirits sector.”, comments EAFA‘s Executive Director Stefan Glimm about the improved recycling results. “Particularly, European consumers are increasingly aware of the sustainability and convenience benefits of aluminium closures. Nevertheless, the industry will continue supporting national initiatives to enhance the collection and recycling.”

Depending on the instructions to the consumers and the collection and sorting infrastructure in place, recycling rates for closures vary and range from over 85% in Germany to 65% in Italy and 45% in the UK. Encouragingly, countries with smaller alu closure market shares like Spain and France recycle more than one in three aluminium closures.
Even though small in size, aluminium closures collected together with the mixed packaging fraction are often separated with eddy-current systems. Similar systems are also used to completely separate the closures in the glass packaging fraction from the glass fraction. This is due to the production requirements in glass recycling. The value of the recycled aluminium supports the economics of the recycling process of both material routes. Once separated, the aluminium closures go into the aluminium recycling stream for re-melting to be used again for other valuable aluminium products.

The recycling rates are calculated on the basis of publicly available national aluminium recycling rates and consumption data from market research companies. This data also shows the consi¬derable extent to which consumption volumes and recycling rates vary from one country to another.

Further information:
Guido Aufdemkamp, EAFA Director Communication

Survey proves aluminium closures are top choice for consumers

But are winemakers and retailers getting the message?

March 2014. An in-depth survey of 6,000 consumers, undertaken by IPSOS*, to discover consumer preferences on wine and spirit closures has confirmed that the majority prefer an aluminium closure over other closure options for its convenience.

The study, which took place in five major European markets (France, Germany, Italy, Spain and UK) and the USA, was commissioned by the European aluminium closure manufacturers and suppliers who are members of the EAFA Closures Group, part of the European Aluminium Foil Association (EAFA).

Aluminium closures also scored top when the consumers were asked about their preferences for re-closing a bottle of unfinished wine for later consumption. Four out of ten surveyed confirmed they had poured away wine from a bottle closed with a cork closure which had been tainted or gone bad.

In markets where aluminium closures have a lower market penetration there is less understanding of the convenience offered by them. But even in these countries the majority responding accepted that aluminium closures offer a more convenient option for re-closing than corks or other types of closure. So it is clear consumers need to be offered more choice.
When asked to compare their purchasing intentions of the same bottle of wine with different closures, over one third said they would prefer to buy wine with an aluminium closure and a quarter said the type of closure would not influence their purchase.

At present only 30% of consumers connect easy and complete recyclability with aluminium closures. This supports the industry’s continuing efforts to more proactively promote the advantages of recycling, as already in Europe more than 40% of aluminium closures are recycled.

Finally the survey showed that, amongst younger consumers and particularly females, there is a strong preference for aluminium closures.
/…
As the market penetration grows across Europe and the USA it is expected that the figures in favour of aluminium closures will even grow further. This will increase pressure on the winemakers and retailers to offer greater choice in future.

*IPSOS is the world’s third largest market research company with more than 80 offices around the globe.

Further information: Guido Aufdemkamp, EAFA Director Communication

2013
Aluminium Closures – Turn 360° the all-round sector focus

The information campaign to promote awareness of aluminium closures, Turn 360° has been extended from wine to take in new content on the wide range of bottled products using this form of closure, including spirits, water and oils. These new contents, underscore yet again the campaign’s proactive approach in this sector.

• The ‘Aluminium Closures – Turn 360˚’ is a dynamic awareness campaign initiated by Europe’s leading manufacturers of aluminium closures. It provides detailed information on the advantages of aluminium closures as a state-of-the-art closure for many bottled products
• The campaign features the most up to date information and data with support given by the suppliers to the alu closures industry
• It demonstrates the high growth rates for the use of aluminium closure in recent years (2012: 16 billion closures for wines, spirits, table waters, and oils)

Düsseldorf, December 2013. The pan-European promotional campaign ’Aluminium Closures – Turn 360˚’ has been extended to include new contents: starting today, the multilingual Internet campaign portal www.aluminium-closures.org provides detailed information on the numerous advantages offered by aluminium closures. By expanding the scope from wine to spirits, water, and oils, the extensive promotional campaign – directed in particular at decision-makers from the industry, trade, and manufacturing sectors – now provides an all-round panorama covering all the advantages of the high-performance closure.

The campaign, originally launched in 2012 by the leading producers of aluminium closures under the auspices of the European Aluminium Foil Association (EAFA), presents aluminium closures as an intelligent alternative to other forms of closures for these products; and not only from the flavour-preserving aspect. Aluminium closures offer decisive benefits in other essential areas of interest too, for instance quality assurance, recycling, sustainability, convenience, technology, cost efficiency, and design.

The closure makes the difference: Support from suppliers in the industry

With its comprehensive 360° dynamic awareness campaign, the industry wants to highlight the progressive trend of these high-performance aluminium closures. In the past few years, the number of aluminium closures used for wines, spirits, table waters, and oils throughout Europe has grown rapidly to a total figure of over 16 billion (2012).

“For us, the expansion of the ‘Aluminium Closures – Turn 360˚’ campaign from wine to include bottled products such as spirits; oils and vinegars; water and beverages is the next logical step in reinforcing the high-performance closure concept. The aim is to increase awareness of the decision-makers in industry, business, and the general public. With the campaign’s contents and the many new facts that it provides, we are now making available a comprehensive and holistic appraisal of this closure form, which is in a class of its own in terms of sustainability,” says Stefan Glimm, EAFA’s Executive Director.

Originally funded and supported by the closures manufacturers and suppliers of aluminium, Turn 360° has now been joined by other suppliers, such as producers of liners and machines for capping. The ‘Aluminium Closures – Turn 360˚’ promotional campaign will continue to be backed up by dedicated press and public-relations activities throughout Europe during 2014.

A wide selection of aluminium closure images is available on www.aluminium-closures.org/media-gallery


Further information: Guido Aufdemkamp, EAFA Director Communication

 

A good recycling performance for aluminium closures

Across Europe the average recycling rate for aluminium closures is 40 per cent

• Despite their small size, aluminium closures are collected and recycled – either separately with other packaging or together with used glass bottles
• Recycling of aluminium needs up to 95% less energy than its primary production

Düsseldorf, xx February 2013.Aluminium can be recycled over and over without any loss of quality. This is also true for aluminium closures used for wine, spirits, water and olive oil. Throughout Europe on average 40 per cent of aluminium closures are currently recycled.

The advantage of aluminium closures is that they can be collected either together with the mixed packaging fraction or together with the glass collection stream. The aluminium can be easily extracted from both material streams so that it can be recycled back into aluminium. The national packaging collection and recycling systems in Europe vary considerably as they are dependent on the respective national packaging waste legislation. Depending on the collection and sorting infrastructure in place recycling rates for closures vary and can range from over 80% in Germany to about 40-50% in countries like the UK and Italy. Countries with relatively small market shares might already recycle 20-30% of all aluminium closures.
“Once again we can demonstrate that aluminium is a material with a high functionality in product preservation and with impressive recycling and sustainability credentials. It can be recycled endlessly and the recycling saves up to 95% energy use compared to its primary production, with the corresponding savings in greenhouse gas emissions,” explains EAFA‘s Executive Director Stefan Glimm.

“Every additional increase in the recycling rate makes aluminium closures more and more attractive for winemakers and marketers – from the environmental viewpoint as well“, says Stefan Glimm referring to the increasingly robust position of aluminium closures in the sustainability debate.

Despite their small size, aluminium closures collected together with the mixed packaging fraction are readily separated with eddy-current systems. Similar systems are also used to completely separate the closures in the glass packaging fraction from the glass fraction. This is due to the production requirements in glass recycling. The value of the recycled aluminium supports the economics of the recycling process of both material routes. Once separated, the aluminium closures go into the aluminium recycling stream for re-melting to be used again for other valuable aluminium products.

The recycling rates are calculated on the basis of publicly available national aluminium recycling rates and market data from EAFA member companies. This data also shows the consi¬derable extent to which consumption volumes and recycling rates vary from one country to another.

The Europe-wide “Aluminium Closures – Turn 360˚“ information campaign began at the end of 2012 and provides detailed information on the many advantages of this state-of-the-art closure made of aluminium. The campaign is designed to appeal, in particular, to decision-makers in the wine sector, providing “food for thought” regarding resource-efficiency, sustainability and the recycling of aluminium closures.

Further information: Guido Aufdemkamp, EAFA Director Communication

2012
Background information Aluminium closures

Aluminium Closures’ Benefits for the Environment

Waste reduction is one of the crucial issues in the modern process of food production. Reducing waste is a major objective in every area of food and drink production and consumption. For wines, edible oils and many other liquid foods, waste represents not only the loss of some of the product – or sometimes even the complete product – but also the energy, water, fertilisers and other materials used to produce, process and package them. It is estimated that between 2% and 5% of bottled wine is wasted due to corkage or TCA. Thanks to the growth in use of aluminium closures this situation is changing.

Aluminium is a material with impressive sustainability credentials. It is widely available and, through recycling, saves a lot of energy. About 75% of the aluminium ever produced is still in use today. So, collection and recycling of aluminium closures is simply natural. A minimum of 4 out of 10 aluminium closures consumed in Europe are already recycled today – either separately or together with the glass packaging fraction. This figure can be easily improved as long as the volumes of aluminium closures increase and simple and clear collection instructions are communicated widely to consumers.

To understand what is meant by ‘more sustainable’ it is important to look at the complete picture. In the case of bottled wine, an independent full lifecycle assessment (LCA) has shown that systems using aluminium closures have a better environmental performance and prevent wine spoilage. The aluminium closure provides a more sustainable solution by using fewer resources and less energy through preserving and protecting the product better and by being recyclable.

Aluminium closures have the lowest overall environmental impact when the whole lifecycle of a bottle of wine is considered. This is because they significantly reduce the risk of spoilage. When comparing the two wine closure systems (cork stopper and aluminium closure) the aluminium closure has the lowest overall environmental impact … and the quality of the wine is better preserved. In the LCA various different recycling scenarios for the aluminium closures were investigated: 100% material recycling, 100% incineration and 100% landfill. They all demonstrate the advantageous characteristics of aluminium closures, even in comparison with a scenario of 100% corks stopper recycling.

Convenient Handling, Ease of Use and Significant User-Friendliness
When it comes to convenience, opening a bottle of wine with an aluminium closure has a clear advantage. It can be opened with a simple twist, which eliminates the familiar risk of having the closure block the bottleneck, fall into the bottle, or disintegrate. They are a guarantee of convenience, reliability and safety every time the bottle is opened and reclosed. The aluminium closure’s highly effective barrier properties makes it convenient for consumption at any time.
The positive ’clicking’ sound heard when first opening a bottle of wine with an aluminium closure is the reassuring guarantee that the wine is in its pristine, original state. It is a quality indicator for the wine’s authenticity and good taste.

Aluminium closures offer the advantage of easy opening and secure re-closing, meaning a bottle of wine can be consumed by the glass over an extended period of time: at home, outdoors, or in a restaurant. The closure mechanism offers the consumer an additional aspect of convenience: an opened wine bottle with the special aluminium closure can be stored and transported easily without the risk of spillage.

Over the last twenty years the aluminium closure has contributed to the introduction of wine to a whole new generation of wine lovers, as well as opening up the market to wines from all over the world. It has also enabled winemakers to introduce PET as an alternative to glass, the only closure suitable for both.

Cost-Efficient Solutions and Creative Design Opportunities for Producers and Fillers
Besides aspects concerning quality, convenience, and environment, it is financial issues which play a decisive role for producers, fillers and winegrowers alike when it comes to the choice of the right closure.

Depending on the design and configuration, aluminium closures permit a cost-efficient solution, since their production costs are often clearly below those of traditional closures. Aluminium closures are manufactured all over the world and are part of the local value chain. The worldwide usage of aluminium closures for wine increased rapidly in the past ten years to about 4 billion in 2011. This allows a faster reaction to the customer’s needs and they can be transported economically and sustainably to the winemaker, at any time and whatever the location.

Not only is a dependable availability of aluminium closures and outstanding barrier properties of importance, wine producers strive to create a ‘personality’ and a distinct reputation for their products, with which consumers can identify – whether on a local, regional, national, or international market. So, it is not surprising that in addition to flavour and aroma, the visual impression, the style of the bottle, label and its closure is of such importance. For winegrowers and marketers alike, aluminium closures have the potential to enhance the brand appearance of their products. Intricate design options include glossy or matt finishes, embossing and even digital printing are readily available. There are few technical or practical limits when it comes to giving aluminium closures an individual touch.

Aluminium closures, of whatever size, offer plenty of space for individual artistic freedom and using printing technologies such as silkscreen, hot foil or even photographic images via digital printing means the look of the closure can be varied enormously and can augment the visual experience and enhance the overall impression of the wine bottle.
For the consumer aluminium closures offer protection in more than one sense. The positive click of a screw cap being opened for the first time is the audible sign that the bottle contains a wine in the condition it left the winemaker.

More information about the benefits of aluminium closures and its positive properties can be found at www.aluminium-closures.org.

Aluminium Closures – Turn 360°

Campaign to promote the quality and advantages of aluminium closures for wine

• The leading manufacturers of aluminium closures launch the pan-European promotional campaign ’Aluminium Closures – Turn 360˚’ to enhance public awareness about the advantages of a sustainable and state-of-the-art closure form

• New internet portal www.aluminium-closures.org goes online to provide comprehen¬sive information on the advantages of aluminium closures

26 November 2012. Today’s roll-out of the multilingual website www.aluminium-closures.org marks the start of the pan-European promotional campaign titled ‘Aluminium Closures – Turn 360˚’, specially designed to enhance general awareness of the benefits of aluminium closures for wine.

The campaign, by the leading manufacturers of aluminium closures and organised through the European Aluminium Foil Association (EAFA), presents closures made of alu¬minium as an intelligent and economic alternative to other closure systems. Aluminium closures offer many benefits in areas like taste and quality, sustainability and recycling, convenience, technology, cost efficiency, and design.

Providing easy-to-grasp information and the latest scientific findings regarding sustainability, the aluminium closure industry takes a clear path in demonstrating its superior characteristics.

“Aluminium closures are a ‘seal of quality’, not just from the viewpoint of the wine’s flavour, but also from the aspects of sus¬tainability, convenience, and cost efficiency,” explains Franco Bove, Chairman of the EAFA Closures Group. “This is the core of the communication campaign”.

With the extensive 360-degree awareness-enhancing campaign, designed to appeal in particular to the decision-makers in the wine sector, the industry wants to highlight the progressive trend of the high-performance aluminium closure. In the last ten years, the number of aluminium closures for wine worldwide grew rapidly to reach about 4 billion in 2011.
The information portal aluminium-closures.org is backed up by a comprehensive press-relations package for technical, special interest and topical media as an integral part of the promotional campaign.

“There is an ever-growing awareness of the many benefits and quality-enhancing properties of the aluminium closure in the industry itself and in the marketing and product-design sectors, too. With the comprehensive contents and conclusively presented package of facts of the ‘Aluminium Closures – Turn 360˚’ campaign, we’re laying the foundations for an objective, unblinkered reappraisal of this closure form, one that is truly sustainable in all respects,” says Franco Bove.

The ‘Aluminium Closures – Turn 360˚’ programme is now up and running with the launch of this website and will be backed up by dedicated press and public-relations activities throughout Europe during 2013.

A wide selection of aluminium closure images is available on www.aluminium-closures.org/media-gallery

Further information: Guido Aufdemkamp, EAFA Director Communication